Corporate Identity Guide for IRISTICK, a Belgium-based, AR start-up. Iristick had a minimal guide upon initial launch, but was now growing internationally and into new markets. Additionally business partners, needed access to assets to cobrand. Scope included revising and expanding the color palette, copywriting, designing social media and tradeshow templates.
Brand guide for Jupiter360, a consultancy start-up providing fundraising, operations and marketing services for non-profits. Developed brand systems for Jupiter360's emerging for-profit and foundational brand. Role on brand guide included logo refinement, guide design, font and color palette selection, photo selection and copywriting.
Brand guide for J360 Foundation, the philanthropic arm of Jupiter360. There was a need to differentiate from the for-profit side of the business, but retain a visual connection. Scope included logo and brand guide design, font and color palette selection, photo selection and copywriting. Worked in tandem with Director of Marketing on website design, while creating guideline.
Brand guide for OSSAT (One School at a Time) a Jupiter360 client who builds and rebuilds schools in rural India. OSAAT needed design templates and guidance, because they are a volunteer-run organization and sought more sophisticated look, while staying true to their audience. Scope included refinement of logo, additional versions of logos, copywriting, color palette development, brand identity language, templates for fundraising events and school opening announcements.
NSF International did not have a comprehensive style guide, despite owing a tremendous amount of certification marks (1,000+) and other assets. There was a lot of brand confusion and a lack of a central repository that could be easily accessed by employees internationally. This style guide was launched with great success and provided tools, beyond rules, for employees to access assets. Designed and wrote this guide, as well as designed and implemented a digital asset management system to support the guide.
